Co-creation as a concept has won terrain over the past 10 years. In practice as well as in literature, co-creation is climbing the agenda in relation to contemporary opportunities and challenges within management, organization development, and change initiatives. However, there Is very little research-based literature on the development of co-creation. This paper aims to build an overview of the literature on co-creation to explore what the existing literature relate to and indeed to pinpoint if any pattern or streams can be identified. A main finding from the analysis is how co-creation tends to illustrate organizational dynamics that are based on collaborative challenges and opportunities around a changing understanding of value.