Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Research@CBSarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Research@CBS
Book . 2009
License: unspecified
Data sources: Research@CBS
versions View all 1 versions
addClaim

Information Exchange and Behavior

A Multi-method Inquiry on Online Communities
Authors: Korfiatis, N.;

Information Exchange and Behavior

Abstract

This dissertation studies the behavioral characteristics of participants engaged in information exchange in the context of online communities. Online communities are defined as collectives of individuals that use computer mediated communication to facilitate interaction over a shared purpose and/or objective. It is argued that this interaction creates externalities, for example, in the form of codified information that others can use through web search tools. These externalities assemble a virtual form of social capital, a commonly shared resource. The research objective of this thesis is to examine how the behavioral tendencies of the participants in online communities are affected by the way this common resource is formatted, administered and shared. The dissertation consists of two parts: a theoretical part where the empirical background and the object of research inquiry is highlighted, and an empirical part which consists of four empirical studies carried out in the context of three online communities, namely, Google Answers, Yahoo!Answers and Amazon Online Reviews. The empirical part of this dissertation starts with a controlled experiment emulating a well known social dilemma: the public goods game. It provides substance as to whether and when participants in online communities behave (un) cooperatively. The next two studies focus on a special case of online communities where participants ask questions and other participants post answers conditionally on social and monetary incentives. The results of these two studies confirm that community participants do care about the contributions of others and engage in incentive compatible behavior. Yahoo!Answers participants exercise effort in the community by posting answers to questions conditionally on benefits provided by other participants. The empirical findings show that contributing participants in an online community receive answers faster, while those that do not contribute much effort are sanctioned in the form of longer response-time to their questions. In Google Answers this thesis, interactions can be observed that are based on monetary rewards (rather than social rewards in the form of a reputation index as in Yahoo Answers). Participants make use of voluntarily awarded payoffs (tips) along with stated rewards, in order to motivate those that provide answers (answerers) to provide better quality in their responses. The findings of this study confirm the symmetric effect between monetary rewards and quality. However, this study also identifies cases where social norms have a significant effect on response behavior. When participants seek to get better service with less effort (in terms of total cost), a reputation index which is constructed by the history of their previous interactions supports such an attempt. In other words, reputation history influences information sharing behavior in online communities. The last chapter of the empirical part focuses on another crucial aspect of information as a shared resource: Clarity and understandability. The study examines online product reviews on Amazon.com. The results suggest that participants do care about the clarity of this codified form of experience which increases a helpfulness index accordingly. The thesis overall finds symmetric effects between participation in online communities and output of interaction, but also identifies the ability of the participants to interact strategically as they seek to minimize the effort they provide in order to find the information they seek. The results underline the importance of signaling and quality evaluation mechanisms as counter-balancing control that can enhance activity on online communities.

Country
United Kingdom
Related Organizations
Keywords

Elektronisk markedsføring, Internet, Nettjenester, Ph.d.-afhandlinger, Informationssøgning, Informationsvidenskab, Internetkultur

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average