
handle: 10396/21870
En este trabajo elaboraremos un análisis basado en los estudios realizados sobre el etnocentrismo en los últimos años. El análisis englobará los distintos factores que pueden ejercer influencia en las tendencias etnocéntricas, así como la principal herramienta para detectar el etnocentrismo en la actualidad; la CETSCALE. Después de recopilar la información sobre estas cuestiones, expondremos nuestra visión acerca de qué elementos son mejorables con el objetivo de ayudar a futuras investigaciones realizadas en el campo del etnocentrismo y terminaremos ofreciendo una propuesta de escala para mejorar el análisis del etnocentrismo.
The aim of this work is to elaborate an analysis based in the differents studies which are made about ethnocentrism in last years. The analysis will include the factors that can influence in ethnocentric tendencias, as well as the main tool for detecting ethnocentrism nowadays; the CETSCALE. After that, we will expose our vision about wich elements could be improved with the objetive of helping future investigations in ethnocentrism field and we finish offering a new approach of scale to improve the analysis of ethnocentrism.
Factores, Intención de compra, Ethnocentrism, CETSCALE, Country brand, Marca país, Dimensions, Etnocentrismo, Purchase intention, Dimensiones, Factors
Factores, Intención de compra, Ethnocentrism, CETSCALE, Country brand, Marca país, Dimensions, Etnocentrismo, Purchase intention, Dimensiones, Factors
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
