
handle: 10366/135397
[ES]El objeto del presente trabajo es hacer un an?lisis comparativo de los fabricantes de marcas de distribuidor, as? como un an?lisis de la estrategia de aprovisionamiento de proveedores de los principales supermercados de Salamanca. El trabajo se centra en tres productos de alimentaci?n (caf?, agua y arroz), de los siete grandes minoristas presentes en Salamanca: Carrefour, Mercadona, Lidl, Eroski, El Corte Ingl?s, DIA y E.Leclerc.
Trabajo de fin de Grado. Grado en Administraci?n y Direcci?n de Empresas. Curso acad?mico 2014-2015
Distribuición, Distribuici?n, Business studies, Supermercados, Marcas de distribuidor, Industria alimentaria, Empresas
Distribuición, Distribuici?n, Business studies, Supermercados, Marcas de distribuidor, Industria alimentaria, Empresas
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