Powered by OpenAIRE graph
Found an issue? Give us feedback
Claim

Do sentido na comunicação ao sentido ao sentido do consumo

descriptionPublicationkeyboard_double_arrow_right Article 28 Nov 2016 Portugal Portuguese Publisher:Instituto Politécnico da Guarda
Authors: Gouveia, Regina;

handle: 10314/3407

Do sentido na comunicação ao sentido ao sentido do consumo

Abstract

O objectivo central deste artigo consiste em desvendar o que diferentes sintaxes publicitárias dizem de igual, ou seja. destacar as estruturas de sentido que lhes são comuns, aquelas em que mais se fundamenta a comunicação de marcas e produlcs, logo, a orientação para o consumo. Tal propósito riipLcou recorrer à análise de algumas narrativas, tomando por base teórica o quadrado semiótico, um modelo formal operacionalizado por Gremas nos anos 70 do século passado.

Country
Portugal
Related Organizations
Keywords

simbólico, Semiótica, narrativa, sentido

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Upload OA version
Are you the author of this publication? Upload your Open Access version to Zenodo!
It’s fast and easy, just two clicks!
uploadUpload now