Marketing home care services.

Name: Marketing home care services.
Creator: S T, Moore
Keywords: Marketing of Health Services, Hospital Administration, Hospital Restructuring, Planning Techniques, Home Care Services, United States, 3. Good health

S T, Moore

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Article . 1987

Data sources: Europe PubMed Central

Marketing home care services.

descriptionPublicationkeyboard_double_arrow_right Article 09 Dec 1987 English Journal:Health care strategic management, volume 5 (issn: 0742-1478,

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Authors: S T, Moore;

pmid: 10301949

Marketing home care services.

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Abstract

With the decline in inpatients, hospital administrators and marketers are seeking revenue opportunities in meeting the needs of a new market, home care patients. The challenge for managers in the home care arena is to target their marketing efforts towards the important decision makers. Managers who can best meet the goal of patients, families and professionals will be most successful.

Keywords

Marketing of Health Services, Hospital Administration, Hospital Restructuring, Planning Techniques, Home Care Services, United States

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