According to scholars of modern corporations, to be successful in a flexible and turbulent world, firms have to adopt efficient innovation strategies. Companies need to own particular structural characteristics (physical and decisional) able to encourage innovation. In this direction, the present paper, proposes a multiple dimension exploration of firms’ strategic factors to encourage product innovation process: the firms 'strategic internal assets and the firms 'strategic decisional assets (patterns of product innovations). This work also contains an empirical analysis devoted to verifying the relation between strategic factors and product innovation in the semiconductor industry, using a dataset we call the SEMI PROD dataset.