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Part of book or chapter of book . 2012
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Market-Driven Management and Outside-in Capabilities

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2012 Italy English Publisher:Giappichelli
Authors: ARRIGO, ELISA;

handle: 10281/38783

Market-Driven Management and Outside-in Capabilities

Abstract

The speed of changes in the competitive landscape and the increasing hyper-competition emphasize the critical importance for firms of developing distinctive dynamic capabilities. In particular, market-driven firms must excel in outside-in capabilities in order to address the complexity of the marketplace and to take advantage of market opportunities. The chapter shows that market-driven firms outclass the competitors in two outside-in capabilities: the market sensing capability and the customer linking capability.

Country
Italy
Related Organizations
Keywords

Market-Driven Management, Distinctive Capabilities, Outside-in Management

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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