
handle: 10281/10295
La competizione globale spinge le imprese della grande distribuzione a rompere sistematicamente gli equilibri esistenti trai luoghi, i momenti e le modalità di vendita dei beni, creando sempre nuove utilità di acquisto, da sviluppare sulla base di un competitive customer value che esalta la continua ricerca di innovazione per tutte le componenti della catena del valore di distribuzione.
Imprese della grande distribuzione, competitive customer value
Imprese della grande distribuzione, competitive customer value
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