Developing marketing pamphlets for diagnostic radiology services.

The marketing of professional services requires an approach that differs from that utilized in the conventional marketing of products and services. This article describes the considerations that were involved in the development and implementation of marketing pamphlets for diagnostic radiology services.

Keywords

Marketing of Health Services, Michigan, Radiology Department, Hospital, Hospital Departments, Pamphlets, Hospital Bed Capacity, 500 and over, Referral and Consultation

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