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DIGITAL.CSIC
Conference object . 2012 . Peer-reviewed
Data sources: DIGITAL.CSIC
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Marketing social en las bibliotecas del CSIC: propuesta de herramientas 2.0

Authors: Donadeo Navalón, Laura; Lence Pérez, Gloria;

Marketing social en las bibliotecas del CSIC: propuesta de herramientas 2.0

Abstract

Con este póster se pretende presentar una panorámica de las herramientas de la Web 2.0 que se vienen implementando en las bibliotecas y que serían de aplicación en nuestro entorno como bibliotecas científicas. El objetivo es adaptar nuestros servicios y hacernos más visibles y proactivos en el medio virtual traspasando los muros de la biblioteca. Se describen desde aplicaciones clásicas como Facebook y Twitter hasta las últimas novedades como Pinterest, incluyendo sugerencias y ejemplos de éxito que nos puedan servir de inspiración.

1 copia .pdf del póster original, presentado en tamaño din A0 en las 4as Jornadas de Análisis de la Red de Bibliotecas del CSIC (Madrid. 26-27 abril, 2012). Más información de las Jornadas en: http://jornadas.urici.csic.es/IVjornadas/

Peer reviewed

Country
Spain
Related Organizations
Keywords

Herramientas colaborativas, Web social, Web 2.0, Web móvil, Marketing social, Bibliotecas del CSIC

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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101
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