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Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
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Revista de Investigación Lingüística
Article . 2005
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El sanismo lingüístico: recursos retóricos en la publicidad y etiquetado de los alimentos

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2005 Spain Publisher:Universidad de MurciaJournal:Revista de Investigación Lingüística (issn: 1139-1146, Copyright policy )
Authors: Díaz Rojo, José Antonio; Morant Marco, Ricardo; Westall Pixton, Debra;

handle: 10261/3778 , 10201/17995

El sanismo lingüístico: recursos retóricos en la publicidad y etiquetado de los alimentos

Abstract

Este trabajo pretende mostrar, con ejemplos cotidianos, los recursos persuasivos más empleados en el lenguaje actual de la alimentación, especialmente en los reclamos de salud presentes en la publicidad y etiquetado alimentarios. Se examinan los distintos argumentos y mecanismos retóricos que tratan de influir en las ideas y en la conducta del consumidor. Con ello se promociona un estilo de vida basado en la exaltación del cuerpo y la salud.

Este artículo se inscribe en el proyecto de investigación BBF2003-01374 cofinanciado pòr el PGE (Presupuestos Generales del Estado, Ministerio de Educación y Ciencia) y los fondos FEDER.

Peer reviewed

Country
Spain
Related Organizations
Keywords

CDU::8- Lingüística y literatura::81 - Lingüística y lenguas, Language. Linguistic theory. Comparative grammar, P101-410, Etiquetado de los alimentos, Lenguaje, PC1-5498, P1-1091, Salud, Publicidad, Philology. Linguistics, FILOLOGIA INGLESA, Romanic languages, :8- Lingüística y literatura::81 - Lingüística y lenguas [CDU]

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold