Abstract The association of polyelectrolytes and surfactants bearing charges of opposite signs has been for long time considered under an equilibrium framework. However, this is far to provide a true description of the physico-chemical rules of the association process when kinetically arrested nonequilibrium states are formed. This is the result of specific interaction pathways between the polyelectrolyte chains and the surfactant molecules determined by the mixing procedure and the mixture composition. In fact, the specific characteristics of the method used for the mixture can induce local inhomogeneities in the mixture composition which can govern the properties of the obtained supramolecular aggregates, driving to the systems to a situation far from the true equilibrium. This topical review tries to provide to the reader a general perspective of the role of the nonequilibrium aspects in the control of the polyelectrolyte-surfactant association process, and how these impact on the obtained supramolecular nanoassemblies, and their properties.