In the current work, we have established and characterized a novel cell line from rainbow trout (Oncorhynchus mykiss). The cell line, designated as RTH (rainbow trout heart), was obtained by immortalizing heart cells with recombinant retroviruses that transduced polyoma middle T antigen. This is the first time such a strategy is used to obtain an immortalized fish cell line. The cells showed an endothelial-like morphology and characteristics, constitutively transcribing collagen, selectin and VCAM (vascular cell adhesion molecule), as well as different chemokines and chemokine receptors, but not cytokeratin. As already described for heart endothelial cells, RTH cells actively phagocytized latex beads. Furthermore, RTH cells showed a high susceptibility to viral hemorrhagic septicemia virus (VHSV). VHSV modulated the transcription of Mx, major histocompatibility complex II (MHC-II), VCAM and many of the chemokine and chemokine receptors expressed in these cells. Therefore, RTH cells constitute an excellent model to study the immune regulation of endothelial cells in fish and their role in leukocyte extravasation.