Significance Consumption transfers energy and materials through food chains and fundamentally influences ecosystem productivity. Therefore, mapping the distribution of consumer feeding intensity is key to understanding how environmental changes influence biodiversity, with consequent effects on trophic transfer and top–down impacts through food webs. Our global comparison of standardized bait consumption in shallow coastal habitats finds a peak in feeding intensity away from the equator that is better explained by the presence of particular consumer families than by latitude or temperature. This study complements recent demonstrations that changes in biodiversity can have similar or larger impacts on ecological processes than those of climate.