As the field of public perceptions research continues to grow alongside an increasing recognition of the importance of understanding the complex interactions between society and the natural environment, this needs to consider all types of ecosystem, habitat and species. Although interest in public perceptions towards the global seas and coasts is increasing, the field is dominated by research focused on charismatic environments and species (e.g. coral reefs or marine mammals), and specific activities or human interactions with the seas and/or coasts (e. g. beach use, marine renewable energy). Whilst there has been some research on beaches and sand dunes, this is the first discrete piece of research which evaluates public views on the less ‘attractive’ coastal fringe environments, such as saltmarshes or mudflats, particularly in temperate regions. This paper presents the findings of a national survey (n ¼ 1136) that aimed to understand public awareness and attitudes towards Welsh saltmarshes, and the ecosystem services and benefits derived from such systems. Through the questionnaire, we found limited public awareness, and a high amount of uncertainty, associated with saltmarshes and their societal benefits, indicating a need to foster and enhance current levels of public knowledge and understanding of saltmarshes, and their role within the wider coastal landscape. The influence of a range of respondent characteristics on perceptions. Given the position of salt marshes at the land-sea interface, the myriad of socio-ecological interactions they experience, and ongoing efforts to develop effective complementary marine and land-based planning and management, it is increasingly apparent that understanding public perceptions towards saltmarshes is crucial. This study contributes to the evidence base of public attitudes for the more commonly under-valued coastal fringe environments, such as saltmarshes.

The Authors acknowledge the financial support provided by the Welsh Government and Higher Education Funding Council for Wales through the S^er Cymru National Research Network for Low Carbon, Energy and Environment. Additionally, the authors would like to acknowledge the Valuing Nature Programme (valuing-nature.net) which is funded by the Natural Environment Research Council, the Economic and Social Research Council, the Biotechnology and Biological Sciences Research Council, the Arts and Humanities Research Council and the Department for Environment, Food and Rural Affairs. This research was supported by the UK Research Councils under Natural Environment Research Council award NE/N013573/1, Title CoastWEB: Valuing the contribution which COASTal habitats make to human health and WEllBeing, with a focus on the alleviation of natural hazards. JFP acknowledges financial support from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska- Curie grant agreement No 795315.

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