New local rural policies have been considerably less studied than socioeconomic or environmental aspects of rural change. In this context of a largely unexplored area, the individual dimension of the new local elite has been almost completely ignored. The relevance of the individual characteristics of sociopolitical elites in relation to their conformation and permanence has been analysed from a qualitative and geoethnographical perspective in three remote rural areas in central Spain. Finally, the constitution of the individual dimension and the discourses of these elites have been studied in order to establish the influence of the personal characteristics, or the place where these are produced.