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Comunicación científica (XXXVI). Cómo hacer una estrategia social media para pediatras (III). La "responsible research & innovation" (RRI) como análisis de la demanda potencial de pacientes y pares

Authors: Serrano Cobos, Jorge Ignacio|||0000-0002-4394-4883; Ontalba Ruipérez, José Antonio|||0000-0002-2071-6108; González de Dios, J.; Aleixandre-Benavent, Rafael;

Comunicación científica (XXXVI). Cómo hacer una estrategia social media para pediatras (III). La "responsible research & innovation" (RRI) como análisis de la demanda potencial de pacientes y pares

Abstract

[ES]: La investigación e innovación responsable (responsible research & innovation [RRI]) busca que todos los actores sociales (investigadores, ciudadanos, responsables políticos, empresariado e industria, sector educativo) trabajen conjuntamente durante el proceso de investigación e innovación, con carácter anticipatorio y adaptativo a las necesidades de la sociedad. Con ese objetivo, hay diversas técnicas que ayudan al científico a obtener un impacto aplicado de su investigación lo antes posible en la mejora de la vida de los ciudadanos; ayudan a descubrir esas necesidades sociales, de forma que su investigación tenga, además, más probabilidades de suscitar interés entre sus pares, siendo así más citado. En el presente artículo se propone una técnica de identificación de temáticas de investigación y términos de búsqueda adaptados a la demanda de información, tanto de pacientes como de pares, basada en indicadores cibermétricos, con el fin de determinar líneas emergentes de investigación, priorizar contenidos científicos y establecer lazos de unión, tanto con la sociedad como con otros científicos.

[EN]: Responsible research & innovation, or RRI, is a discipline seeking that all stakeholders (researchers, citizens, policy makers, entrepreneurs, industry and the education sector) work together during the research and innovation process, anticipating and adapting to the needs of society. To that end, there are several techniques to help those scientists willing to make an impact onto society, to understand both peers and citizens interests, so that the resulting research can be more likely to be more cited by peers. In the present article it is proposed a technique to identify research topics and search terms adapted to the information needs of both citizens and peers, based on cybermetric indicators, in order to determine research emerging trends, prioritize scientific content, and establish ties with both society and other scientists.

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Keywords

Impacto científico, Ademic search engine optimization (ASEO), Scientific impact, Google AdWords, Scientific communication, Responsible research & innovation (RRI), Cybermetrics, Academic search engine optimization (ASEO), BIBLIOTECONOMIA Y DOCUMENTACION, Análisis de la demanda, Cibermetría, Demand analysis, Comunicación científica

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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