La Publicitat social

Aquest treball primer analitza l’evolució de la publicitat de sensibilització, així com els autors i les teories més representatives, per tal de conèixer amb profunditat les tendències que hi ha hagut a la publicitat social durant el darrer segle. Tot seguit, fa una anàlisi de diferents campanyes per veure si realment han complert els seus objectius

Country

Spain

Related Organizations

University of Girona
Spain

Keywords

Màrqueting social, Social marketing

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average