This project analy zes the strategic evolution of Revolut in the Spanish market with the aim of assessing its potential to establish itself as a primary bank in contrast to traditional banking institutions. To this end, an external and internal analysis is first conducted using tools such as PESTEL, Porter’s Five Forces, and Porter’s Value Chain, which serve as the foundation for a subsequent SWOT analysis. Next, Revolut’s corporate strategies are compared to those of its main competitors, and public perception of the company is examined through a survey of 165 participants. Despite a high level of technological innovation and rapid growth, the results show that Revolut is still perceived as merely a secondary app primarily used for travel -related purposes. Based on this, it is concluded that the company should strengthen its brand awareness through a series of measures such as partnerships with public institutions, diversification of its services into key sectors, or the introduction of physical service points to build greater trust among users.

Treball de Fi de Grau en Administració i Direcció d'Empreses. Curs 2024-2025

Tutora: Luz Parrondo Tort