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El Pensament creatiu com a facilitador de la competència ètica i deontològica en el Grau de Publicitat i Relacions Públiques de la Universitat Pompeu Fabra: introducció de l'ètica i la deontologia professional en la docència de la Universitat Pompeu Fabra

Authors: Obradors Barba, Matilde; Rocha, Irene da; Fernández-Aballí Altamirano, Ana;

El Pensament creatiu com a facilitador de la competència ètica i deontològica en el Grau de Publicitat i Relacions Públiques de la Universitat Pompeu Fabra: introducció de l'ètica i la deontologia professional en la docència de la Universitat Pompeu Fabra

Abstract

European Strategy 2020 pursues the introduction of competences to a critical approach to diferent social problems. Failing in the correct introduction of this values and skills in the students’ professional practices will end up in the perpetuation of the public imaginary and consuming structures that promote behaviors socially damaging. This project wants to generate debate and reflection among the teachers about ethics in their teaching, and also offers support materials for this reflection.

L'Estratègia EU2020 busca introduir competències i valors per aproximar-se de manera crítica a problemàtiques socials. Fracassar en la introducció d'aquests valors i habilitats en la pràctica professional del alumnat de PUBRP resultarà en la perpetuació dels imaginaris públics i estructures de consum amb conductes socialment perjudicials. El projecte pretén generar el debat entre professorat pel que fa a l'ètica en la seva docència, i facilitar materials de suport per a aquesta reflexió.

Country
Spain
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Keywords

Ethics, Creativity, Teaching innovation research, Ètica, Publicitat i Relacions Públiques, Deontologia, Advertisement and Public Relations Deonthology, Recerca i Innovació Docent, Creativitat

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
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