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Article . 2005
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Cuadernos de Turismo
Article . 2005
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Diferencias regionales y estructurales de reputación en la empresa hotelera española

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2005 Spain Spanish Publisher:Murcia: Escuela de TurismoJournal:Cuadernos de Turismo (issn: 1139-7861, Copyright policy )
Authors: García Rodríguez, Francisco. J;

handle: 10201/13036

Diferencias regionales y estructurales de reputación en la empresa hotelera española

Abstract

En el presente trabajo tratamos de determinar, por un lado, la posible existencia de diferencias significativas en cuanto a los niveles de reputación con el que cuentan empresas hoteleras situadas en seis Comunidades Autónomas españolas. Asimismo, se examina la posible influencia del factor categoría (medido por número de estrellas), así como tipo de hotel (vacacional o de ciudad) en los niveles de reputación corporativa. La medida de la reputación se ha elaborado a partir de las opiniones de directivos de hoteles de la competencia en las dimensiones calidad del servicio, capacidad de innovación, solidez económico-financiera y responsabilidad social y ambiental.

Country
Spain
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Keywords

recursos intangibles, empresa hotelera, Turismo, :3 - Ciencias sociales::33 - Economía::338 - Situación económica. Política económica. Gestión, control y planificación de la economía. Producción. Servicios. Turismo. Precios [CDU], reputación, Recreation. Leisure, ventaja competitiva, G, Geography. Anthropology. Recreation, Hoteles, CDU::3 - Ciencias sociales::33 - Economía::338 - Situación económica. Política económica. Gestión, control y planificación de la economía. Producción. Servicios. Turismo. Precios, CDU::3 - Ciencias sociales::33 - Economía::338 - Situación económica. Política económica. Gestión, control y planificación de la economía. Producción. Servicios. Turismo. Precios, GV1-1860

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold