World of organizations has changed as well as sense of management. Organizations based on industrial model can´t accelerate pace of strategist self-renewal. The key of success lies in innovation. However organizations innovate only in selected function areas. Each innovation is bound by rules for their possible research and application. The shift from bureaucrat to innovator requires innovation of management. The article deals with innovation of management in practice of two companies, Apple and Google. Case studies described managing approaches in these companies represent suitable areas for innovation of industrial management. It was found out that these organizations assert meritocracy, adhocracy, culture of trial and error and lateral communication. Both of them provide their people deeper sense on the basis of the organization purpose which has higher value than only making money. The operating practices of these companies created a base to the program for innovation of management. This program says that leadership is better than management, community is better than bureaucracy and shared vision is better than external motivation. On based our research, we modified genome of the management which appreciates diversity, allocation flexibility, contradiction and opposites, passion, revelatory moments and happiness.