The article discusses selected aspects of attractiveness of a company acting in the capacity of an employer. The company attractiveness is determined by corporate culture, which defines the specific nature of each company and its activities. The basic element of corporate culture is corporate strategy; some theories view corporate culture as an effective instrument of strategic management. The attractiveness of a company as an employer is further affected by a number of factors from the area of the human resources management strategy (e.g. the process of recruiting and selecting employees, employee stimulation methods, company educational system, opportunity for teamwork, level of communication in a company, health and safety at work) and the utilization of voluntary instruments (activities), which are used by a company to declare its environmentally friendly approach and respect of sustainable development principles in the course of its business activities. This article also includes basic 168 Bednaříková M. et al./Sci. Pap. Univ. Pardubice Ser. A 16 (2010) 167–178 results of research performed in companies, which are members of the Czech Association of Cleaning Stations (CACS).