
handle: 10195/32123
The article describes the interaction between marketing and logistics from the point of view of company sphere. The field of common incidence of marketing and logisitics it a selling place (distibition) and customer service. The aim of marketing is the maximisation of long-term company profitability. The aim logistics is the minimisation of total logistical firm costs with achievement of requested quality of customer service. Both disciplines have to develop and advance together in the unity the firm strategy as a marketing logistics. Management logistics is important field. Management processes connected with system organization of firm. Instead of functionally specialized organizations is starting to use process organisation. Characteristic of this type organization:¦from function to process, ¦from profit to efficiency, ¦from product orientation to customer orientation, ¦change of vertical structure to virtual. Marketing logistics will be influence by news trend and posibilities in field of conception management.
Marketing, Logistika, řízení, podniky
Marketing, Logistika, řízení, podniky
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
