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Los medios de comunicación ante la convergencia digital

Salaverría, Ramón (2009) "Los medios de comunicación ante la convergencia digital", Actas del I Congreso Internacional de Ciberperiodismo y Web 2.0 (CD-Rom), Bilbao, 11-13 noviembre 2009. Servicio Editorial de la Universidad del País Vasco. ISBN 978-84-9860-058-2.
Authors: Salaverría-Aliaga, R. (Ramón);

Los medios de comunicación ante la convergencia digital

Abstract

El impacto de las tecnologías digitales y las estrategias empresariales orientadas a la maximización de la productividad, han traído consigo en los últimos años el desarrollo de múltiples procesos de convergencia en los medios de comunicación. Este fenómeno ha propiciado la aparición de una abundante literatura académica sobre la materia. A partir del repaso a las definiciones teóricas del concepto de convergencia periodística, este texto plantea definir ese concepto como ‘multiplataforma’ en el plano tecnológico, como ‘concentración’ en el empresarial, como ‘polivalencia’ en el profesional y, por último, como ‘multimedialidad’ en el ámbito de los contenidos.

Country
Spain
Related Organizations
Keywords

Materias Investigacion::Comunicación::Periodismo, comunicación de masas, medios de comunicación y edición., :Comunicación::Periodismo, comunicación de masas, medios de comunicación y edición. [Materias Investigacion]

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green