
In this article, a case study is presented to illustrate the ways in which sales programs have evolved in healthcare organizations over the last few years. The importance of developing a system of tracking sales so revenues can be tied to sales efforts is emphasized.
Chicago, Marketing of Health Services, Evaluation Studies as Topic, Accounting, Organizational Objectives, Hospital Costs, Investments, Financial Management, Hospital, Hospitals, United States
Chicago, Marketing of Health Services, Evaluation Studies as Topic, Accounting, Organizational Objectives, Hospital Costs, Investments, Financial Management, Hospital, Hospitals, United States
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