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Estrategia de comunicación y marketing social

Authors: Matarín Rodríguez-Peral, Eva;

Estrategia de comunicación y marketing social

Abstract

En la elaboración de este análisis hemos determinado centrarnos en ampliar el conocimiento existente respecto al uso que hacen de Twitter entidades relacionadas con el ámbito social de los derechos humanos. En la elaboración de este estudio se han planteado los siguientes objetivos: - Ofrecer información acerca del uso que hacen de Twitter como herramienta de comunicación determinadas ONG - Analizar las estrategias de comunicación en la red social Twitter de entidades del ámbito de los derechos humanos. - Dentro del ámbito de los derechos humanos, comparar la comunicación llevada a cabo por una entidad genérica y otra centrada en un ámbito específico como es el refugio para conocer las características que tienen en común. - Conocer el comportamiento de la audiencia de ambas organizaciones para poder determinar similitudes y divergencias.

Country
Spain
Related Organizations
Keywords

Comunicación digital, Twitter, Derechos humanos, ONG, Redes sociales

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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