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Recolector de Ciencia Abierta, RECOLECTA
Bachelor thesis . 2014
Data sources: Recolector de Ciencia Abierta, RECOLECTA
Claim

Publicidad, mujer y empresa: La comunicación dirigida a las mujeres

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2014 Spanish Publisher:Universidad Rey Juan Carlos
Authors: Franco Medina, Blanca;

handle: 10115/11957

Publicidad, mujer y empresa: La comunicación dirigida a las mujeres

Abstract

Estudio basado en el modo en que las empresas se comunican con las mujeres. Pretende ser una ayuda para que sus mensajes vayan dirigidos a este colectivo de forma adecuada y así lograr una mejor comunicación entre las empresas y los receptores de sus mensajes, en este caso, las mujeres

Proyecto Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2013/2014. Director: María Sánchez Hernández

Ciencias de la Comunicación I

Keywords

6309.09 Posición Social de la Mujer, Mujer, Ciencias de la Información, Publicidad, 6114.01 Publicidad, Empresa

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average