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Recolector de Ciencia Abierta, RECOLECTA
Doctoral thesis . 2013
License: CC BY NC ND
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Doctoral thesis . 2013
License: CC BY NC ND
Data sources: Recolector de Ciencia Abierta, RECOLECTA
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivo Abierto Institucional de la Universidad Rey Juan Carlos
Doctoral thesis . 2013
License: CC BY NC ND
Data sources: Archivo Abierto Institucional de la Universidad Rey Juan Carlos
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Claim

Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución. Un estudio de la categoría de bebidas energéticas

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 01 Jan 2013 Spain Spanish
Authors: Marín Palacios, Cristina;

handle: 10115/11634

Influencia de las estrategias promocionales de las marcas de fabricante sobre las ventas de las marcas de la distribución. Un estudio de la categoría de bebidas energéticas

Abstract

Tesis Doctoral leída en la Universidad Rey Juan Carlos de Madrid en 2011. Directores de la Tesis: Carmelo Mercado Idoeta y José María Cubillo Pinilla

Economía de la Empresa

Country
Spain
Related Organizations
Keywords

3309.18 Bebidas no Alcohólicas, Bebidas Energéticas, 5311.05 Marketing (Comercialización), Economía, Empresa

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green