The effects of mortality cues on consumers' ratings of hospital attributes.
Copyright policy )The effects of mortality cues on consumers' ratings of hospital attributes.
A 2 x 2 x 2 factorial study with two levels each of price, quality, and mortality data was undertaken to determine consumers' reactions to hospital advertisements that include mortality statistics. Both as a simple effect and in selected interaction effects, mortality statistics are found to be significant to hospital choice, measured in terms of intentions and attitudes.
- University of Wisconsin–Oshkosh United States
Analysis of Variance, Patient Acceptance of Health Care, Choice Behavior, Hospitals, United States, Advertising, Evaluation Studies as Topic, Surveys and Questionnaires, Humans, Mortality, Factor Analysis, Statistical, Quality of Health Care
Analysis of Variance, Patient Acceptance of Health Care, Choice Behavior, Hospitals, United States, Advertising, Evaluation Studies as Topic, Surveys and Questionnaires, Humans, Mortality, Factor Analysis, Statistical, Quality of Health Care
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