This paper introduces a novel approach on the design of a linear motor for drive of belt conveyor (LMBC). The motor is a simple combination of asynchronous motor in plane. The electromagnetic forces is one of the most important parameters of electrical machines. This parameter is necessary for the checking of the design. This paper describes several variants: linear motor with slots in platens, slots in one half of platens and optimization of slots. The electromagnetic force can be found with the help of a Finite Elements Method – based program. For solution was used QuickField program.