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Incentivos não-monetários num supermercado

Authors: Fresco, Cristiana Raquel Antoninho;

Incentivos não-monetários num supermercado

Abstract

A Gestão de Recursos Humanos centra-se no desenvolvimento de políticas e procedimentos que promovem a satisfação dos seus colaboradores. Neste sentido, é de notável interesse explorar em que medida se encontram satisfeitos com o atual sistema de recompensas e quais as alternativas viáveis para melhorar o seu comprometimento e satisfação. Sendo a empresa em estudo do setor do retalho, e considerando a elevada competitividade e a crescente insatisfação dos colaboradores neste tipo de setor, ponderase a análise de outros tipos de recompensas que possam levar um aumento da sua satisfação e um incremento da vantagem competitiva da empresa. Para tal, recorreu-se a uma metodologia mista, combinando métodos de pesquisa quantitativos e qualitativos, envolvendo-se todos os colaboradores (33) e as chefias. A análise dos dados dos questionários revelaram um nível de recompensas insatisfatório, sendo as recompensas extrínsecas as mais críticas, embora, algumas recompensas nãomonetárias também não correspondam às expetativas. Além disso, procurou-se saber quais as recompensas "preferenciais" dos colaboradores, de modo a elaborar um pacote de recompensas não-monetárias. Embora tenha sido notável a preferência pelas recompensas monetárias, como não é possível dar uma resposta a estas, uma vez que, por um lado, estas acarretariam mais encargos para a empresa e por outro há limitações na sua atribuição neste setor, o projeto visou desde o início a elaboração de um sistema de recompensas não-monetárias. O principal contributo deste projeto será, portanto, a criação de um Sistema de Incentivos não monetário que, permita alienar objetivos pré-definidos para as diferentes secções do supermercado e a atribuição de recompensas não-monetárias, de acordo com o índice de desempenho alcançado em cada secção. Para tal, foi necessário desenvolver perfis profissionais por secção, respetivos KPI’s e competências, mapas de objetivos e fichas de avaliação de desempenho.

The Human Resources Management focuses on the development of politics and procedures which promote the satisfaction of the employees. In this regard, it is of interest to explore to what extent employees are satisfied with their company's current rewards system and what are the workable alternatives to improve their commitment and satisfaction. Being the company under study in the retail sector, considering the high competitiveness and increasing dissatisfaction of employees in this type of sector, I considered the analysis of other types of rewards that can trigger an increase in the employee satisfaction leading to an increase in the company's competitive advantage. For such purpose, a mixed methodology was used, combining quantitative and qualitative research methods, involving all the employees (33) and managers. The analysis of the questionnaire data revealed a level of unsatisfactory rewards, with extrinsic rewards being the most critical, although some non-monetary rewards are also unsatisfactory. We also sought to know the "preferential" rewards of employees, in order to elaborate a package of possible non-monetary rewards. Although the preference for monetary rewards was notable, given the fact that it is not possible to correspond to this type of rewards, as these entail more burdens on the company and have limitations in its allocation in this sector, this project targeted from the start the elaboration of a nonmonetary rewards system. The main contribution of this project will therefore be the creation of a non-monetary Incentive System that allows the alienation of predefined objectives for each different section of the supermarket and the attribution of non-monetary rewards according to the index of performance achieved in each section. To achieve this, it was necessary to develop professional profiles by section, their respective KPIs and competencies, objectives sheets and performance evaluation by section.

Country
Portugal
Keywords

Sistema de compensação, Performance, M52, M Business administration and business economics - Marketing - Accounting - Personnel economics, Satisfaction, O Economic development, innovation, technological change, and growth, Incentive system, Trabalho de projeto, O15, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica], Domínio/Área Científica::Ciências Sociais::Economia e Gestão, Gestão de recursos humanos, Satisfação no trabalho, Non-monetary rewards, Avaliação do desempenho

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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