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Repositório do ISCTE-IUL
Article . 2013
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Chico Bastidores: Na voz dos fãs

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Portugal Portuguese Publisher:Centro Avanzado de ComunicaciónFunded by:FCT | UI 3126 - 2013
Authors: Filho, G.;

handle: 10071/13871

Chico Bastidores: Na voz dos fãs

Abstract

Este artigo analisa a estratégia de marketing online desenvolvida para o lançamento de Chico, o novo CD do cantor e compositor brasileiro Chico Buarque de Holanda e a adesão dos fãs ao projeto na Internet. Os pontos de estudo são a plataforma interativa Chico Bastidores e a repercussão do projeto na voz dos fãs.

Country
Portugal
Related Organizations
Keywords

Internet, Chico Bastidores, Fãs

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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