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Recolector de Ciencia Abierta, RECOLECTA
Part of book or chapter of book . 2016
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Part of book or chapter of book . 2016
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Claim

La publicidad institucional de nuestros gobiernos

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2016Publisher:Instituto Alicantino de Cultura "Juan Gil-Albert"
Authors: Feliu Albaladejo, Ángeles;

handle: 10045/71027

La publicidad institucional de nuestros gobiernos

Abstract

El texto trata de responder a distintas cuestiones: cómo actúan como anunciantes nuestros gobiernos; cuándo y de qué hacen publicidad nuestros Ayuntamientos, Gobiernos Autónomos o Ministerios; grado de cumplimiento de las limitaciones y garantías establecidas por la regulación de este tipo de comunicación.

Keywords

Comunicación gubernamental, Publicidad institucional, Publicidad política, Comunicación Audiovisual y Publicidad

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green