This paper presents the application of a real environment, a cyberjournal in the activities of students in Advertising and Public Relations at the University of Alicante, to develop powers and skills contained in the teaching guide for the subject Communication and Media Writings. This course applies an innovative methodology for effectively incorporating new ICT tools, such as the development of a cyberjournal by students. In this way, students learn from a real environment which is an online media, the sections they have and how to write on the Internet. The interest of this research is justified by the need to implement innovative teaching methods related to ICTs are able to motivate students and facilitate their learning. Students participate actively in the preparation of news, articles and interviews related to communication, advertising and the University in Cyberjournal Comunic@ndo, which develop the skills and powers under the subject Communication and Media Writing (1 st degree). This tool encourages students for the participation and teamwork, as part of a university writing an online media. In addition to the newsroom in practical classes, students who make up the team of section leaders meet every 15 days to plan activities, conducting training sessions on the use of social networks and are planned and implemented campaigns to be released in the environment online journalism at the University of Alicante and other universities with communication studies. The teachers coordinate the editing process as well as the meetings of the editors.