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Responsabilidad Social Corporativa: una propuesta práctica para incorporar el lenguaje de la RSC a la enseñanza-aprendizaje del español de los negocios

Authors: Méndez González, Carmen;

Responsabilidad Social Corporativa: una propuesta práctica para incorporar el lenguaje de la RSC a la enseñanza-aprendizaje del español de los negocios

Abstract

La Responsabilidad Social Corporativa (RSC) no solo es un estilo de gestión empresarial cada vez más extendido en el mundo, sino una disciplina objeto de estudio en ámbitos académicos que ha desarrollado un lenguaje específico. La enseñanza-aprendizaje del Español de los Negocios, tan vinculada a los cambios en el mundo empresarial, no debe ser ajena a los avances en la RSC. Los alumnos potenciales de Español de los Negocios, los denominados millennials, prefieren trabajar en empresas socialmente responsables, como se verá. El objetivo de esta memoria es contribuir a que esa demanda del lenguaje específico de la RSC tenga mayor presencia en el aula de Español de los Negocios. La responsabilidad social es una realidad empresarial, pero también es una realidad lingüística. Nuestra propuesta es trabajar los contenidos especializados de forma práctica, basada en el Enfoque por tareas, en tres unidades didácticas elaboradas con material real y actual (2017) de grandes empresas españolas y pymes. El nivel recomendado es a partir de un B2.

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Spain
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Keywords

Philology, Filología

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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