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Recolector de Ciencia Abierta, RECOLECTA
Conference object . 2004
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Other literature type . 2004
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Marketing y calidad de las universidades. Demandas sociales y oferta formativa

descriptionPublicationkeyboard_double_arrow_right Conference object , Other literature type 01 Jan 2004Publisher:Universidad de Montevideo
Authors: Ponce Núñez, José Miguel;

handle: 10017/1309

Marketing y calidad de las universidades. Demandas sociales y oferta formativa

Abstract

Se reflexiona sobre la conveniencia de aplicar los conceptos y las técnicas de marketing a las Universidades, y sobre cómo hacerlo para mejorar el nivel de calidad de la oferta formativa.

Disyuntiva entre las demandas de "formación profesional" y la necesidad de "formación personal".

Keywords

Marketing, Industrial management, ECONOMICS, Economics, Ciencias económicas, Universidades, CIENCIAS ECONÓMICAS, Calidad, Management science

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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18
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