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Article . 2025
Data sources: DOAJ
https://doi.org/10.7764/cdi.61...
Article . 2025 . Peer-reviewed
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Audiencias diaspóricas: prácticas digitales en un medio alternativo cubano

Authors: Liliam Marrero Santana; Dasniel Olivera Pérez;

Audiencias diaspóricas: prácticas digitales en un medio alternativo cubano

Abstract

Este trabajo busca examinar los rasgos emergentes de la transnacionalización diaspórica de la audiencia de Periodismo de Barrio, una organización nativa digital e independiente cubana, mediante una metodología cuantitativa basada en la aplicación de un cuestionario en línea a 211 integrantes de la audiencia del medio. Las pruebas estadísticas Chi-cuadrado de Pearson, T para grupos independientes y regresión logística binaria permiten explicar las relaciones entre las prácticas digitales de la audiencia y su residencia en Cuba o en otro país. Los resultados confirman la asociación diferenciada entre el lugar de residencia y las variables sociodemográficas –como el nivel educativo–, psicográficas –como la relación emocional con Cuba–, y las prácticas digitales, como la satisfacción con la temática migratoria, el uso de los contenidos en los entornos estudiantiles y laborales, y la preocupación por el rastro digital. Las prácticas digitales como consumir medios locales, conocer la realidad cubana, leer sobre temas que otros medios no abordan, y estar dispuesto a colaborar con el medio predicen la probabilidad de que la audiencia resida en Cuba o en otro país.

Keywords

Communication. Mass media, transnacionalismo, Cuba, audiencia, medios digitales, diáspora digital, P87-96

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold