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Article . 2022
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https://doi.org/10.7764/cdi.52...
Article . 2022 . Peer-reviewed
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Twitter y la (de)construcción del mito: Maradona y el activismo digital feminista

Authors: Julen Orbegozo Terradillos; Jordi Morales-i-Gras; Ainara Larrondo Ureta;

Twitter y la (de)construcción del mito: Maradona y el activismo digital feminista

Abstract

El artículo examina el uso de Twitter por parte de las activistas digitales feministas para desmitificar la figura de Diego Armando Maradona en el ciberespacio tras su deceso, el 25 de noviembre de 2020. El deportista representa al mismo tiempo un ídolo en el mundo del fútbol –mito maradoniano– y un personaje objeto de rechazo por sus actuaciones violentas contra distintos colectivos, entre ellos, el de las mujeres. Se analiza la contribución de los públicos interactivos para construir y deconstruir este mito a partir de los resultados del análisis de más de cinco millones de tuits procesados con técnicas de Big data en Pajek y Gephi. Se detectan 23 comunidades que participan mayoritariamente en la conversación para mitificar a Maradona, aunque uno de cada cuatro tuits critica o reprueban su figura. Los contenidos acordes con los postulados feministas lideran el colectivo de voces críticas y contribuyen a superar la problemática del silencio que perjudica a la libertad de expresión en el espacio público digital e interconectado, si bien también evidencian un impacto limitado de las interacciones de Twitter para visibilizar y reforzar la lucha feminista en el espacio digital.

Country
Spain
Keywords

Big Data, feminismo, big data, Communication. Mass media, redes sociales, twitter, mitos, hashtivismo, Maradona, P87-96, activismo digital, Mitos

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
4
Top 10%
Average
Top 10%
Green
gold
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