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Article . 2019
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La transformación digital en el sector cooperativo agroalimentario español: situación y perspectivas

Authors: Jorge-Vázquez, Javier; Chivite-Cebolla, María Peana; Salinas Ramos, Francisco;

La transformación digital en el sector cooperativo agroalimentario español: situación y perspectivas

Abstract

La incorporación de nuevas tecnologías digitales a los procesos de gestión empresarial desempeña hoy en día un factor competitivo determinante en la estrategia de cualquier entidad. Las cooperativas agroalimentarias no pueden quedar al margen de esta oportunidad y, en consecuencia, deben afrontar la transformación digital de sus estructuras no solo para crecer sino también para sobrevivir en un entorno cada vez más cambiante y competitivo. En este trabajo se presenta un estudio exploratorio cuyo objetivo principal se centra en el análisis del uso e implementación de las nuevas tecnologías digitales en las cooperativas agroalimentarias españolas con la finalidad de determinar su grado de transformación digital desde una doble perspectiva: su presencia en internet y los servicios web ofrecidos. Para tal fin, se procede a la revisión de los antecedentes de investigación y posterior estudio centrado en el análisis de un conjunto amplio de parámetros e indicadores sobre el uso de TIC y comercio electrónico que permita determinar la situación del sector cooperativo agroalimentario respecto del conjunto de empresas españolas y realizar un análisis comparativo tanto a nivel territorial como intersectorial. Los resultados obtenidos revelan la existencia de cierto retraso en el grado de transformación digital de las cooperativas agroalimentarias cuya magnitud se encuentra condicionada por el tamaño y el subsector donde desarrollan su actividad.

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UNESCO::CIENCIAS ECONÓMICAS, :CIENCIAS ECONÓMICAS [UNESCO]

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    popularity
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    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
23
Top 10%
Top 10%
Top 10%
Green
gold