The emergence of a new production center of soap operas in Rio de Janeiro consolidates the city as the most important television production center in South America. The productions destined for TV, led by soap operas, generate close to 10,000 (ten thousand) jobs in the city of Rio de Janeiro. Despite large investments and technical and technological advancements in this sector, the soap operas are still strongly defined by a production process that can be considered artisanal. There are few resources and tools to support production process management. Soap operas present high costs and production time, which are considered excessive. It is in this context this article inserts itself. The objective of this article is to describe the production process of soap operas as “open works” and their specificities, characterizing the main problems of production management relative to costs, deadlines, and functional conflicts. With foundation in interviews with key managers and following recordings, the process is described with basis in project management literature. In this way, this paper seeks to characterize the production process of a soap opera at all stages, starting with project choice, definition of the team, recordings and extra scenes, up until its debut, identifying the main hindrances and opportunities for improvement. This project and production process is characterized by infinite variabilities, particular to a work that proposes to be “open” and whose management trademark is dealing with random and unexpected events.