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Frontiers in Business and Finance
Article . 2025 . Peer-reviewed
License: CC BY NC ND
Data sources: Crossref
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Usage-Based and Personalized Insurance Enabled by AI and Telematics

Authors: null Tiejiang Sun; null Mengdie Wang;

Usage-Based and Personalized Insurance Enabled by AI and Telematics

Abstract

The insurance industry is undergoing a fundamental transformation driven by artificial intelligence (AI) and telematics technologies, enabling the shift from traditional risk pooling models to usage-based insurance (UBI) and personalized coverage frameworks. This paper examines how AI algorithms, including machine learning (ML) and deep learning (DL), combined with telematics data collection systems, are revolutionizing insurance pricing, risk assessment, and customer engagement. The integration of Internet of Things (IoT) devices, connected vehicles, and wearable sensors provides insurers with granular, real-time behavioral data that enables dynamic premium adjustment and individualized policy customization. Through comprehensive analysis of current implementations and emerging applications, this study explores the technical architecture of AI-enabled UBI systems, examines the transformation of actuarial practices through predictive analytics, and evaluates the implications for stakeholders across the insurance ecosystem. The findings reveal that AI-driven telematics solutions significantly enhance pricing accuracy, reduce adverse selection, improve customer satisfaction through fairness perceptions, and create new opportunities for preventive risk management. However, challenges persist regarding data privacy, algorithmic transparency, regulatory compliance, and equitable access to technology-enabled insurance products. This paper provides insights into how insurers can leverage AI and telematics to create sustainable competitive advantages while addressing ethical considerations and ensuring consumer protection in the evolving landscape of personalized insurance.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Top 10%
Average
Average
hybrid