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Revitalising marketing’s digital content chain

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 2012 English Publisher:Henry Stewart PublicationsJournal:Journal of Digital Media Management, volume 1, page 162 (eissn: 2047-1319, Copyright policy )
Authors: Jon Christian;

doi: 10.69554/ntqp1176

Revitalising marketing’s digital content chain

Abstract

New marketing models promise to increase the value of organisations’ fast growing and sometimes voluminous digital marketing assets. Embracing the as-a-service approach enables more collaborative and dynamic ways of working across the value chain, returning benefits in cost, efficiencies and new opportunities.

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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