Customers may be a significant weak link in companies’ efforts to properly protect customer data and respect individuals’ privacy rights. The research conducted for this paper shows between 93 per cent and 99 per cent fail to realise, recognise and respect peer-dependent privacy. This paper discusses how companies can manage regulatory requirements and reputation or even utilise future liabilities by knowing how to address or circumvent the three levels (data transfer, rights acknowledgement and respect) at which peer-dependent privacy breaches happen.