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Journal of Science & Engineering
Article . 2026 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Creating marketing activations

Internship at WIT
Authors: Rishith Kilaru; Andrew Kabatsky; Thomas Hopkins;

Creating marketing activations

Abstract

WIT is a sports marketing company that creates activations, which are marketing events, to promote fan engagement. During our internship at WIT, we learned to use HTML, CSS, JavaScript, and React. Using these tools, we created numerous projects, including a personal website, a Pokémon-based Tic-Tac-Toe game, and an endless runner platformer game. These activations have been pitched to the WIT CTO as potential activations for the future. Our most developed project, the endless runner, involves a point system that increases depending on duration played and number of enemies defeated. Players will compete worldwide for a top spot on the leaderboard, after which prizes will be given to the top three winners.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
hybrid