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Pakistan Journal of Commerce and Social Sciences
Article . 2022 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
EconStor
Article . 2022
License: CC BY NC
Data sources: EconStor
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The Influence of Destination Experience on Destination Loyalty in an Emerging Economy

Authors: Din, Taskeen ud; Attiq, Saman; Moon, Moin Ahmed;

The Influence of Destination Experience on Destination Loyalty in an Emerging Economy

Abstract

Destination loyalty has gained prominence because of the growing competition among tourist destinations. This study aims to test the influence of destination experiences (experience authenticity and experience quality) on destination loyalty. Further, tourist engagement was tested as a mediator between destination experiences and loyalty. Survey data were collected onsite from 600 random tourists visiting the Swat and Chitral districts of Khyber-Pakhtunkhwa province in Pakistan and analyzed through structural equation modeling techniques using Smart PLS 3.9 software. Experience authenticity is the stronger antecedent of destination loyalty. Furthermore, the relationship between destination experience component and destination loyalty is mediated by tourist engagement. This study differentiates between extraordinary and ordinary destination experiences, represented by experience authenticity and experience quality. A theoretical network was validated, connecting destination experience, tourist engagement and destination loyalty. Destination management organizations can use this model to coordinate the efforts of attractions, service providers and tourists to co-create optimal destination experience.

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Keywords

ddc:330, interactionquality, experience quality, tourist engagement, physical environment quality, Pakistan, experience authenticity, destination loyalty

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold