In the fields of movies, animation and graphic novels or comic books, concept artists and visual development artists use various methods to tell stories through narrative key-frame illustrations and concept artworks. Several factors such as light, perspective, composition, color and body language affect the narrative quality of the illustrations. Most often, visual development artists follow these rules. However, they should also understand when it is necessary to break those rules. The duty of a visual development artist is to translate stories and words into strong visual forms, such as illustrations, animations, movies, poster, comics etc. In this process, they need to present the story or idea as effectively as possible. So how must one approach visual development? How can one improve efficiency in visual development? In his book What is Art, Leo Tolstoy equates art with an "infection" that brings a viewer to intensely experience the emotions felt by the artist at the time of creation. Tolstoy states: "The stronger the infection, the better is the art as art." Every visual development artist has to confront these questions and find the best method to present stories and ideas. The connection between content and narrative visual art is here explored.