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Article . 2016
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Análisis comparativo de la calidad percibida por espectadores en deportes de combate

Authors: Angosto Sánchez, Salvador; Martínez-Abellán, Alberto; Rabadán Iniesta, J. de C.; López-Gullóm, José María;

Análisis comparativo de la calidad percibida por espectadores en deportes de combate

Abstract

<p>El interés por conocer las percepciones del espectador respecto a la calidad y el valor del servicio, se ha trasladado a los eventos deportivos. Conocer cuáles son los elementos determinantes para alcanzar la satisfacción general del espectador, propiciará a los organizadores una mayor lealtad y mejora en la planificación de próximos eventos. Este estudio analiza, a través de un cuestionario, las distintas dimensiones de calidad percibida, que presenta un evento deportivo de combate, calidad de servicio global, satisfacción general, elementos de la competición e intenciones futuras, según la percepción del espectador en los Campeonatos de España absolutos de las modalidades deportivas de Taekwondo y Lucha Olímpica. La dimensión de calidad percibida fue la peor valorada de forma global por los espectadores de los dos campeonatos, siendo la calidad de resultado la menos puntuada. Sin embargo, las intenciones futuras fueron el factor más valorado, existiendo pequeñas diferencias entre ambos eventos. Estos resultados son relevantes para los gestores de eventos deportivos para planificar estrategas para la mejora del servicio.<strong></strong></p>

Country
Spain
Related Organizations
Keywords

evento deportivo, Quality of service, 79 - Diversiones. Espectáculos. Cine. Teatro. Danza. Juegos.Deportes, deportes de combate, GV557-1198.995, Combats sports, gestión deportiva, calidad percibida, Deportes de combate, Calidad percibida, espectador, Sports

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold