
doi: 10.59646/ob/249
In the fast-paced and ever-evolving landscape of contemporary business, understanding organizational behavior has never been more crucial. Organizations today face unprecedented challenges and opportunities—ranging from rapid technological advancements and shifting market demands to evolving workforce expectations and complex global dynamics. At the heart of these challenges are the people who drive organizational success. This book aims to provide a comprehensive examination of the factors influencing individual and group behavior in organizations,
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